Have you ever considered using illustration as a key component of your brand? Have you noticed how other brands are leveraging illustration to get an edge in the crowded marketplace? Companies, big and small, are increasingly using this secret weapon and I’d like to talk about how and why they do this.

A long time ago in a very cold corner of Australia (Hobart city, Tasmania to be exact) my parents read gloriously illustrated picture books to me and, unbeknownst to them, sparked what would be a life long obsession for me in visual art.